From In-Portal Developers Guide

Writing effective articles is the key to successful online marketing. You need to know what you're doing. The content arena has become very tough in the last few years, becoming very competitive as well. Google is also doing its best to dissuade article marketers from gaming the system. It is important that you realize this is still something you can do. Syndication is one way that you can bypass all of these problems that typically afflicts most article marketers. In the following paragraphs, we will show you how to write better articles to help with your Internet endeavors.

Have you heard of PostScript or PS? This is a great strategy that many inexperienced copywriters ignore. It is very important because almost everyone reads the PS at the bottom of the sales letter. Almost everyone will skip through the sales copy, all the way down to the PS. It's that popular! Anyone that skips large chunks of your sales copy needs to read something - so put a PS in! What you do is make a veiled reference to something really juicy and good without mentioning it. Whatever you are referencing must be something worth having. People are curious by nature, and by not mentioning exactly what you're talking about, they will have to search for it.

Using action verbs works best in bullet points. Because you are writing all of your own bullets, you can make sure that the action verbs are all used within the first three or four words in your sentences. When you do this, you will be creating a pattern easily recognized by your readers and that creates an upbeat rhythm for them. Readers can scan the bullets and the upbeat tempo can keep everything lively. So using them at some point within the middle of your article (or in the middle of your blog post) will help you keep your readers from feeling stale or even bored as they read.

Any content you ever write should have solid structure to rest on, and a thesis statement will help you get there along with an outline. When writing the thesis statement, make sure it points out the main idea you're trying to convey. The topic you are writing about is what the thesis statement conveys to the reader about the article content. The rest of the article, of course, supports the thesis statement made at the beginning. So in a short 500 word article, your paragraphs following the opening paragraph will support what you declare. This type of structure is great, allowing the reader to clearly understand what you are trying to present.

Copywriting techniques like this worked very well. This is something that many people understand. Many others have used them with great effect over the years and that includes me. If possible, try to apply what we have just discussed in your own online marketing and writing efforts. You should also continue to learn more about Internet marketing and copywriting, continuing your education in these areas when possible.

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