From In-Portal Developers Guide

7 Retailers With Exceptional Blogs

1. Mr. Porter

Mr. Porter describes itself because the "premier global online retail place to go for men's style" - meaning you can choose from designer clothing from current fashions brands.

There are a a lot of extra companies accomplishing this - such as the brands themselves - so why is Mr. Porter so successful? Due to their intense target editorial content on men's fashion & lifestyle that perfectly complements its products.

That's right - blogging is not just for women. Guys are similar in results of the industry to blog for.

Why it's Exceptional

Mr. Porter's blog

The Journal will be the ultimate men's style source. Remember J. Peterman's outlandish product descriptions from Seinfeld? This is the tactic that Mr. Porter has gotten - albeit within a great way - containing given them such success. Every week, they publish their lists from the top fashions - a current article entered great detail about "Bold Knits" and the way men like Kurt Cobain and Robert Redford wore them impeccably.

Additionally they write lifestyle articles aimed directly in their target audience. Suppose the young affluent male shopper: He is not only considering fashion but also that exotic spot for a go to next and possibly about marriage - because so many do around a specific age. The Journal retreats into the mind of such shoppers with articles about these topics compiled by the prospective market themselves.

2. Allstate

While not an average "blog", Allstate's Teen Driver Program on their site is a good method to obtain information and activity for teen drivers - along with their parents - who are planning to get their license. They provide helpful videos and games for teens to enable them to discover ways to drive, while at the same time providing helpful information to overly-anxious parents - consider it as Shrek available as an insurance website.

Why it's Exceptional

Allstate is providing content that targets customers at just the perfect time - after they will be receiving their license the first time and you'll be needing insurance. Once they glance at the euphoria of getting that license are going to very inclined to consider Allstate since the place to get insurance from - after all, they helped them get access to the auto vehicle insuring.

The information - specifically the games - that they are providing is fun! Teenagers don't wish to read another textbook on the way to drive, so providing an interactive game for them to study from is a fantastic way to obtain them engaged.

3. Bluefly

Bluefly includes a few blogs that discuss the usual fashion news - but their BlueTube channel is truly unique & exceptional content.

Maybe you have desired to research the closets of your respective favorite Reality TV stars? BlueTube offers you direct access with their closets - giving you an enchanting explore their life.

Why it's Exceptional

It's personal and intimate. For fashion enthusiasts the closet is their sanctuary - and having immediate access to trendsetter's closets is a lot like getting invited on the cool kid's house. If you can provide your customers an enclosed look at someone whose opinion they value highly, they'll eat it down.

4. Anthropologie

Anthropologie carries a beautifully crafted type of goods that ranges from clothing to furniture - setting up a complete lifestyle brand. It's blog - playboy magazine - includes rich articles about artists, locations and merchandise that ooze craftsmanship and beauty.

Why It's Exceptional

The articles always contain high quality content about little-known things appealing. Reading Anthropologie's blog making you feel as if you possess an inside consider a brand new world there is a constant knew about before. The latest article in regards to the founders of Nashville-based Imogene + Willie present you with an in-depth look at the time and care which goes into their pieces and makes you love them. It gives you an affection for fine craftsmanship - the kind of craftsmanship sold by Anthropologie.

5. Walmart

A year ago Walmart recruited a new fashionista named Shauna Miller to begin Penny Chic - your blog for fashion-conscious women on a tight budget. The blog details your image stylish without having to spend a ton of cash - even going as far as comparing pricey what to similar - but less costly ones.

Why it's Exceptional

They're doing the perfect thing for brand - the other that is very important for some with their customers - that's showing that the inexpensive clothing items could be fashionable. Whilst not each piece of clothing is from Walmart (that is smart), they all put shoppers to the mindset that cheap is nice (no the first is less expensive Walmart!).

6. DKNY

DKNY is a social networking powerhouse retail services inc con. With this past year's Fashion 2.0 Awards they took home the awards for optimum Twitter account and greatest Blog - each of which are delivered to us by the DKNY PR Girl, "Your well-placed source giving you behind-the-scenes scoop from inside Donna Karan New York & DKNY and my entire life like a PR girl surviving in NY." It's basically an actuality Television show in text/image form.

Why it's Exceptional

For everyone which has a slight desire for fashion, the company PR Girl is termed the one who leads the crazy lifestyle of hobnobbing with celebrities and socialites while jet-setting around the world (as well). The combined Twitter & Tumblr in the DKNY PR Girl keeps you hooked with constant real-time updates on this lifestyle - to your person thinking about the fashion world - this really is like having exclusive accessibility to biggest events in style.

It targets the newest York lifestyle - which DKNY items are a prerequisite for. Even as previously learned above, portraying an attractive lifestyle that will require your products or services is the better way of getting customers to buy.

7. The Home Depot

Home Depot has run in-store home rehabilitation classes for years - and recently has gone after put those online while using invention of video footage. Their blog - The Apron - can be a complete source for everyone trying to hang images or make a deck.

Why it's Exceptional

The property Depot is making itself the entire online source for home renovation information - that's a thing that individuals will always need and have a very difficult time discovering on their own - I know can barely use a hammer.

By causing their site a location where homeowners constantly come for advice - it is going to ultimately get to be the place that they purchase their tools and materials to do those renovations.

Still Do not know how to begin?

Just pick something connected to your brand you're enthusiastic about and commence blogging!