From In-Portal Developers Guide

7 Retailers With Exceptional Blogs

1. Mr. Porter

Mr. Porter describes itself because "premier global online retail place to go for men's style" - meaning you can choose from designer clothing from high fashion brands.

There is a ton of companies doing this - like the brands themselves - exactly why is Mr. Porter so successful? Due to their intense focus on editorial content on men's fashion & lifestyle that completely complements its products.

That's right - blogging is not only just for females. Men are every bit as good of the market to blog for.

Why it's Exceptional

Mr. Porter's blog

The Journal is the ultimate men's style source. Remember J. Peterman's outlandish product descriptions from Seinfeld? This can be the tactic that Mr. Porter has had - albeit inside a good way - which has given them such success. Every week, they publish their lists of the top fashions - a current article entered great detail about "Bold Knits" and exactly how men like Kurt Cobain and Robert Redford wore them impeccably.

Additionally, they write lifestyle articles aimed directly inside their target market. Think about the young affluent male shopper: He isn't only considering fashion but in addition that exotic spot for a go to next and maybe about engaged and getting married - because so many do around a specific age. The Journal goes into the mind of the shoppers with articles about these topics compiled by the target market themselves.

2. Allstate

While not an average "blog", Allstate's Teen Driver Program on their website is a great method to obtain information and activity for teen drivers - in addition to their parents - who will be about to obtain license. They feature helpful videos and games for teens to enable them to learn to drive, while at the same time providing helpful tips to overly-anxious parents - consider it Shrek in the form of an insurance website.

Why it's Exceptional

Allstate can give content that targets customers at exactly the proper time - whenever they will be getting their license for the first time and you'll be needing insurance. After they feel the euphoria to getting that license are going to very inclined to think of Allstate as the place to get insurance from - after all, they helped them access the car they are now insuring.

The information - specifically the games - they are providing is fun! Teenagers shouldn't read another textbook on the way to drive, so providing an interactive game to allow them to study is a wonderful way to have them engaged.

3. Bluefly

Bluefly carries a few blogs that discuss the usual fashion news - on the other hand BlueTube channel is really unique & exceptional content.

Maybe you have wanted to investigate the closets of your respective favorite Reality TV stars? BlueTube provides you with direct access on their closets - giving you a captivating explore their life.

Why it's Exceptional

It's personal and intimate. For fashion enthusiasts the closet could be the sanctuary - and becoming immediate access to trendsetter's closets is a lot like getting invited for the cool kid's house. If you're able to give your customers an interior take a look at someone whose opinion they value highly, they'll eat it down.

4. Anthropologie

Anthropologie features a beautifully crafted line of items that ranges from clothing to furniture - creating a complete lifestyle brand. It's blog - playboy - includes rich articles about artists, locations and merchandise that ooze craftsmanship and sweetness.

Why It's Exceptional

The articles always contain good quality content about little-known things appealing. Reading Anthropologie's blog makes you seem like you need to inside explore a whole new world there is a constant knew about before. The latest article about the founders of Nashville-based Imogene + Willie provide you with an in-depth go through the some time to care that goes into all of their pieces and making you adore them. It gives you an appreciation for fine craftsmanship - the sort of craftsmanship sold by Anthropologie.

5. Walmart

A year ago Walmart recruited a fashionista named Shauna Miller to get started on Penny Chic - a blog for fashion-conscious women on a tight budget. Your website details your image stylish without having to spend a lot of cash - even going so far as comparing pricey what to similar - but less expensive ones.

Why it's Exceptional

They are doing the ideal thing for brand - and another which is very important for most with their customers - that's showing that the inexpensive apparel may be fashionable. Without each piece of clothing is from Walmart (that's smart), they all put shoppers in the mindset that cheap is great (and no an example may be less than Walmart!).

6. DKNY

DKNY is really a social websites powerhouse retail services frauds. At this past year's Fashion 2.0 Awards they took home the awards for the best Twitter account and finest Blog - because both versions are taken to us with the DKNY PR Girl, "Your well-placed source bringing you behind-the-scenes scoop internally Donna Karan New York & DKNY and my life like a PR girl residing in NY." It's basically an actuality Tv program in text/image form.

Why it's Exceptional

For everyone having a slight desire for fashion, the company PR Girl is known as the individual that leads the crazy lifestyle of hobnobbing with celebrities and socialites while jet-setting around the world (something like that). The combined Twitter & Tumblr from the DKNY PR Girl keeps you hooked with constant real-time updates of the lifestyle - to your person thinking about the fashion world - that is like having exclusive access to the biggest events popular.

It is targeted on the modern York lifestyle - which DKNY merchandise is a prerequisite for. As we have previously learned above, portraying an attractive lifestyle that requires your product or service is the greatest way to get customers to buy.

7. Your home Depot

Lowe's has run in-store home renovation classes for years - and recently has transferred to put those online while using invention of movie. Their blog - The Apron - can be a complete source for everyone planning to hang a picture or build a deck.

Why it's Exceptional

The house Depot is making itself the entire online source for home rehabilitation information - which can be something individuals will always need this will let you quite difficult time determining for their own reasons - I personally can barely utilize a hammer.

By looking into making their internet site a location where homeowners constantly come for advice - it will ultimately function as a place they purchase their tools and materials to perform those renovations.

Still Don't Know the place to start?

Just pick something connected with your brand that you are enthusiastic about and begin blogging!