From In-Portal Developers Guide

7 Retailers With Exceptional Blogs

1. Mr. Porter

Mr. Porter describes itself as the "premier global online retail place to go for men's style" - meaning they offer men's clothing from current fashions brands.

There's a ton of companies accomplishing this - including the brands themselves - why is Mr. Porter so successful? Mainly because of their intense give attention to editorial content on men's fashion & lifestyle that completely complements its products.

Yes it's true - blogging is not just for females. Males are just as good of a target blog for.

Why it's Exceptional

Mr. Porter's blog

The Journal will be the ultimate men's style source. Remember J. Peterman's outlandish product descriptions from Seinfeld? This is the tactic that Mr. Porter has had - albeit in a smart way - containing given them such success. Per week, they publish their lists of the top fashions - a recently available article went into great detail about "Bold Knits" and how men like Kurt Cobain and Robert Redford wore them impeccably.

They also write lifestyle articles aimed directly in their marketplace. Think of the young affluent male shopper: He's not only pondering fashion but additionally that exotic location to travel to next and perhaps about having a wedding - since several do around a certain age. The Journal switches into your head of these shoppers with articles about these topics published by the target market themselves.

2. Allstate

Although it is not a typical "blog", Allstate's Teen Driver Program on their website is a good method to obtain information and activity for teen drivers - along with their parents - that are about to manage to get thier license. They provide helpful videos and games for teens to assist them figure out how to drive, yet still time providing helpful information to overly-anxious parents - it is known as Shrek in the form of an insurance website.

Why it's Exceptional

Allstate offers content that targets customers at precisely the proper time - after they will be receiving their license for the first time and you'll be needing insurance. Once they notice the euphoria to get that license they'll be very inclined to think about Allstate since the spot to get insurance from - in fact, they helped them obtain access to the car they are now insuring.

The information - specifically the games - that they're providing is fun! Teenagers shouldn't read another textbook concerning how to drive, so providing an interactive game so they can study from is a brilliant way to obtain them engaged.

3. Bluefly

Bluefly features a few blogs that talk about the usual fashion news - but their BlueTube channel is truly unique & exceptional content.

Maybe you have planned to look into the closets of your respective favorite Reality TV stars? BlueTube will give you immediate access to their closets - providing you with a romantic explore their life.

Why it's Exceptional

It's personal and intimate. For fashion enthusiasts the closet is their sanctuary - and getting direct access to trendsetter's closets is a lot like getting invited to the cool kid's house. If you can give your customers an interior take a look at someone whose opinion they value highly, they are going to eat it.

4. Anthropologie

Anthropologie has a beautifully crafted distinct products that ranges from clothing to furniture - developing a complete lifestyle brand. It's blog - the MAGAZINE - includes rich articles about artists, locations and merchandise that ooze craftsmanship and sweetness.

Why It's Exceptional

The articles always contain good quality content about little-known things appealing. Reading Anthropologie's blog enables you to feel as if you possess an inside look into a new world you don't ever knew about before. The latest article regarding the founders of Nashville-based Imogene + Willie provide you with an in-depth glance at the serious amounts of care that goes into all of their pieces and allows you to adore them. It offers a superior an appreciation for fine craftsmanship - the kind of craftsmanship sold by Anthropologie.

5. Walmart

Recently Walmart recruited a young fashionista named Shauna Miller to start out Penny Chic - your site for fashion-conscious women on a tight budget. Your blog details your appearance stylish without spending a lot of cash - even going so far as comparing pricey what to similar - but less expensive ones.

Why it's Exceptional

They do the right thing because of their brand - and another that's very important for some with their customers - which can be showing that their inexpensive garments may be fashionable. Although it is not every bit of clothing is from Walmart (which is smart), each will put shoppers to the mindset that cheap is good (and no one is less than Walmart!).

6. DKNY

DKNY is a social media marketing powerhouse retail services frauds. As of this past year's Fashion 2.0 Awards they took home the awards for the most powerful Twitter account and greatest Blog - because both versions are taken to us from the DKNY PR Girl, "Your well-placed source giving you behind-the-scenes scoop from the inside Donna Karan Ny & DKNY and playing like a PR girl surviving in NY." It's basically an actuality Tv program in text/image form.

Why it's Exceptional

For any person using a slight interest in fashion, the brand PR Girl is known as the individual who leads the crazy lifestyle of hobnobbing with celebrities and socialites while jet-setting around the world (something like that). The combined Twitter & Tumblr of the DKNY PR Girl keeps you hooked with constant real-time updates of the lifestyle - to the person considering the fashion world - this can be just like having exclusive accessibility to biggest events in vogue.

It is targeted on the newest York lifestyle - which DKNY products are a prerequisite for. Even as have already learned above, portraying a desirable lifestyle that needs your products is the greatest method of getting customers to buy.

7. The house Depot

Lowe's has run in-store home renovation classes for years - and recently has transferred to put those online using the invention of picture. Their blog - The Apron - is really a complete source for anybody looking to hang a picture or build a deck.

Why it's Exceptional

The house Depot is making itself the total online source for home rehabilitation information - that's a thing that people will always need this will let you very hard time finding out on their own - I personally can barely work with a hammer.

By causing their site a place where homeowners constantly come for advice - it's going to ultimately get to be the place they purchase their tools and materials to complete those renovations.

Still Have no idea of steps to start?

Just pick something related to your brand that you're obsessed with and commence blogging!