From In-Portal Developers Guide

7 Retailers With Exceptional Blogs

1. Mr. Porter

Mr. Porter describes itself as the "premier global online retail destination for men's style" - meaning they offer designer clothing from high fashion brands.

There are a a lot of open companies doing this - such as brands themselves - so just why is Mr. Porter so successful? Mainly because of their intense target editorial content on men's fashion & lifestyle that perfectly complements its products.

That's right - blogging is not just for ladies. Guys are just as good of an target blog for.

Why it's Exceptional

Mr. Porter's blog

The Journal is the ultimate men's style source. Remember J. Peterman's outlandish product descriptions from Seinfeld? This is actually the tactic that Mr. Porter has taken - albeit in a good way - which has given them such success. Every week, they publish their lists in the top fashions - a newly released article went into great detail about "Bold Knits" and how men like Kurt Cobain and Robert Redford wore them impeccably.

In addition they write lifestyle articles aimed directly inside their target market. Think about the young affluent male shopper: He's not only considering fashion and also ones exotic location to visit next and possibly about getting married - since many do around a certain age. The Journal goes into the mind of such shoppers with articles about these topics published by the prospective market themselves.

2. Allstate

While not a normal "blog", Allstate's Teen Driver Program on their site is a superb way to obtain information and activity for teen drivers - and their parents - that are intending to obtain license. They offer helpful videos and games for teens to assist them to discover ways to drive, while at the same time providing helpful information to overly-anxious parents - it is known as Shrek by means of a coverage website.

Why it's Exceptional

Allstate can give content that targets customers at precisely the perfect time - when they will be obtaining their license initially and are needing insurance. When they notice the euphoria of having that license they shall be very inclined to consider Allstate because the place to get insurance from - in fact, they helped them obtain access to the automobile they are now insuring.

This content - specifically the games - actually providing is fun! Teenagers wouldn't like to read another textbook on how to drive, so providing an interactive game to allow them to study on is the perfect way to get them engaged.

3. Bluefly

Bluefly features a few blogs that talk about the usual fashion news - however their BlueTube channel is unique & exceptional content.

Maybe you have desired to investigate the closets of your favorite Reality TV stars? BlueTube will give you immediate access to their closets - giving you an intimate consider their life.

Why it's Exceptional

It's personal and intimate. For fashion enthusiasts the closet could be the sanctuary - and getting immediate access to trendsetter's closets is much like getting invited to the cool kid's house. If you possibly could give your customers an internal have a look at someone whose opinion they value highly, they will eat it up.

4. Anthropologie

Anthropologie includes a beautifully crafted distinct items that ranges from clothing to furniture - creating a complete lifestyle brand. It's blog - playboy magazine - includes rich articles about artists, locations and products that ooze craftsmanship and wonder.

Why It's Exceptional

The articles always contain high quality content about little-known things of interest. Reading Anthropologie's blog enables you to feel like you possess an inside check into a whole new world you won't ever knew about before. The present article about the founders of Nashville-based Imogene + Willie present you with an in-depth look at the some time and care which goes into all their pieces and enables you to fall in love with them. It gives you an appreciation for fine craftsmanship - the kind of craftsmanship sold by Anthropologie.

5. Walmart

Recently Walmart recruited a new fashionista named Shauna Miller to begin Penny Chic - a blog for fashion-conscious women on a tight budget. Your site details your image stylish without spending a ton of cash - even going in terms of comparing pricey things to similar - but much cheaper ones.

Why it's Exceptional

They are doing the ideal thing for his or her brand - the other that's very important for the majority of with their customers - which is showing the inexpensive clothing items can be fashionable. Without every piece of clothes are from Walmart (that is smart), each of them put shoppers in the mindset that cheap is great (and no one is less than Walmart!).

6. DKNY

DKNY is often a social networking powerhouse retail services scam. With this past year's Fashion 2.0 Awards they took home the awards for the most powerful Twitter account and Best Blog - both of which are delivered to us with the DKNY PR Girl, "Your well-placed source bringing you behind-the-scenes scoop from the inside of Donna Karan Nyc & DKNY and my entire life being a PR girl residing in NY." It's basically a reality Tv series in text/image form.

Why it's Exceptional

For anybody which has a slight interest in fashion, the emblem PR Girl is termed the one that leads the crazy lifestyle of hobnobbing with celebrities and socialites while jet-setting all over the world (or something like that). The combined Twitter & Tumblr in the DKNY PR Girl keeps you hooked with constant real-time updates of this lifestyle - for any person considering the style world - this is just like having exclusive accessibility biggest events in fashion.

It targets the newest York lifestyle - which DKNY backpacks are a prerequisite for. Even as previously learned above, portraying an attractive lifestyle that requires your products or services is the best method of getting people to buy.

7. Your home Depot

Home Depot has run in-store home remodeling classes for years - and recently has gone to live in put those online using the invention of online video. Their blog - The Apron - is a complete source for everyone trying to hang an image or make a deck.

Why it's Exceptional

The house Depot is making itself the complete online source for home remodeling information - which is something which men and women will always need and have a very hard time determining for themselves - I can barely work with a hammer.

By causing the website a spot where homeowners constantly come for advice - it will ultimately get to be the place which they purchase their tools and materials to perform those renovations.

Still Don't Know how to begin?

Just pick connected with your brand you're passionate about and start blogging!