From In-Portal Developers Guide

7 Retailers With Exceptional Blogs

1. Mr. Porter

Mr. Porter describes itself since the "premier global online retail destination for men's style" - meaning you can purchase men's clothing from designer brands.

There is a ton of companies carrying this out - like the brands themselves - so just why is Mr. Porter so successful? Due to their intense concentrate on editorial content on men's fashion & lifestyle that completely complements its products.

Yes it's true - blogging is not only for females. Guys are just as good of a market to blog for.

Why it's Exceptional

Mr. Porter's blog

The Journal may be the ultimate men's style source. Remember J. Peterman's outlandish product descriptions from Seinfeld? This is actually the tactic that Mr. Porter has gotten - albeit in the great way - containing given them such success. Every week, they publish their lists with the top fashions - a current article went into great detail about "Bold Knits" and the way men like Kurt Cobain and Robert Redford wore them impeccably.

In addition they write lifestyle articles aimed directly in their target market. Think of the young affluent male shopper: He is not only thinking about fashion and also of which exotic destination to go next and possibly about getting married - as most do around a certain age. The Journal goes into the mind of such shoppers with articles about these topics published by the mark market themselves.

2. Allstate

Without a standard "blog", Allstate's Teen Driver Program on their website is a superb method to obtain information and activity for teen drivers - and their parents - who're about to acquire license. They feature helpful videos and games for teens to assist them to learn how to drive, while at the same time providing helpful information to overly-anxious parents - consider it Shrek in the form of an insurance coverage website.

Why it's Exceptional

Allstate is providing content that targets customers at precisely the correct time - whenever they will be receiving their license the very first time and will also be needing insurance. Once they glance at the euphoria of getting that license they shall be very inclined to consider Allstate because the place to get insurance from - in fact, they helped them obtain access to the auto they are now insuring.

The information - specifically the games - that they are providing is fun! Teenagers wouldn't like to read another textbook regarding how to drive, so providing an interactive game so they can study on is a wonderful way to have them engaged.

3. Bluefly

Bluefly carries a few blogs that discuss the usual fashion news - however BlueTube channel is actually unique & exceptional content.

Have you ever planned to investigate the closets of the favorite Reality TV stars? BlueTube will give you direct access to their closets - giving you an intimate look into their life.

Why it's Exceptional

It's personal and intimate. For fashion enthusiasts the closet is their sanctuary - and having direct access to trendsetter's closets is a lot like getting invited on the cool kid's house. When you can provide your customers an inside take a look at someone whose opinion they value highly, they'll eat up.

4. Anthropologie

Anthropologie has a beautifully crafted distinctive line of items that ranges from clothing to furniture - developing a complete lifestyle brand. It's blog - playboy magazine - includes rich articles about artists, locations and merchandise that ooze craftsmanship and beauty.

Why It's Exceptional

The articles always contain high quality content about little-known things appealing. Reading Anthropologie's blog making you seem like you possess an inside check into a brand new world you won't ever knew about before. The present article about the founders of Nashville-based Imogene + Willie present you with an in-depth glance at the some time to care that goes into a bunch of their pieces and making you really like them. It gives you an affection for fine craftsmanship - the type of craftsmanship sold by Anthropologie.

5. Walmart

A year ago Walmart recruited a new fashionista named Shauna Miller to start out Penny Chic - your site for fashion-conscious women with limited funds. Your website details your image stylish without spending hard earned dough - even going as far as comparing pricey things to similar - but much cheaper ones.

Why it's Exceptional

They certainly an ideal thing for brand - then one that is essential for some with their customers - which can be showing that the inexpensive clothing items may be fashionable. Whilst not every bit of clothes are from Walmart (that's smart), they all put shoppers in to the mindset that cheap is a useful one (with no an example may be cheaper than Walmart!).

6. DKNY

DKNY is a social websites powerhouse retail services complaint. At this past year's Fashion 2.0 Awards they took home the awards for the best Twitter account as well as Blog - each of which are taken to us by the DKNY PR Girl, "Your well-placed source giving you behind-the-scenes scoop from the inside of Donna Karan New York & DKNY and my entire life as a PR girl living in NY." It's basically an actuality Tv program in text/image form.

Why it's Exceptional

For any person with a slight interest in fashion, the manufacturer PR Girl is called the one that leads the crazy lifestyle of hobnobbing with celebrities and socialites while jet-setting all over the world (or something like that). The combined Twitter & Tumblr in the DKNY PR Girl keeps you hooked with constant real-time updates on this lifestyle - to your person considering the fashion world - this can be like having exclusive accessibility biggest events in style.

It is targeted on the New York lifestyle - which DKNY merchandise is a prerequisite for. As we previously learned above, portraying an appealing lifestyle that needs your product or service is the best way to get people to buy.

7. The house Depot

Lowe's has run in-store home remodeling courses of instruction for years - and recently has gone after put those online while using invention of video footage. Their blog - The Apron - can be a complete source for anyone seeking to hang a photo or create a deck.

Why it's Exceptional

The Home Depot is making itself the total online source for home remodeling information - which is a thing that people will always need and also have a very, very hard time determining on their own - I know can barely work with a hammer.

By making their site a place where homeowners constantly come for advice - it's going to ultimately end up being the place which they purchase their tools and materials to complete those renovations.

Still Don't Know how to Start?

Just pick connected with your brand you're passionate about and begin blogging!