From In-Portal Developers Guide

Content links are a strong sort of backlink in which your link is surrounded by one hundred twenty people of keyword-prosperous text. This tends to make the link far more appropriate in they eyes of the look for engines which can increase your look for engine rankings.

This unique variety of backlink also makes it easy to diversify your link portfolio. You can easily fluctuate the anchor text and concept and a unique variant will be used every time a link is published. Watch this In-Content Links movie to learn more about more information.