From In-Portal Developers Guide

Postcards: Marketing You Can Easily Ruin

Ahh, ancient postcards. Marketing isn't getting far more low-tech than this. Postcards continue to be a trendy opportinity for Realtors to prospect given that they (can) catch attention and require a relatively low investment. Why, the USPS even gives you a price reduction for sending a postcard rather than a letter!

You will find four traps, though, i see lots of people belong to when they try to use postcards as being a marketing device: they are often bland, boring, untested shots at night. These secrets, though, can help you avoid these traps.

1. The initial secret to making sure that your postcards marketing packs a true m punch and don't get dismissed as old-fashioned SPAM is to cause them to become unique. That is harder which it sounds. To start with, your prospects can tell instantly if you work with a template or perhaps a non-professional design, plus your postcard will likely be pitched immediately. Furthermore: it needs to accurately reflect your own personal brand being a Realtor.

If you can't tell anyone within a sentence or two exactly how home owners within your niche benefitby utilizing you, you happen to be not ready for a postcard campaign yet. Check out our branding category below. Using the right branding, your postcards will be a step in front of the rest.

2. To make your marketing postcards really effective, though, your postcard should provide your prospects a compelling, concrete reason to take some action now. "Visit my website" is very little compelling concrete reason for this; neither is "get your free consultation." Prospects don't give a hoot in regards to you. They wish to understand what will benefit THEM. If you're targeting families with children, then offer them a free of charge, detailed directory the neighborhood school system. When you are planning after empty nesters, offer to talk about all your secrets to avoiding downsizing pitfalls. You realize customers best - offer them something they will have a burning wish for.

Incidentally, likely the easiest method to own people do something is by using an autoresponder service like AWeber. All you need to do is direct website visitors to your web site or have them send a contact to some certain address, along with the autoresponder protects the rest.

3. Once you've got an original Realtor brand identity as well as a compelling offer which makes your prospects take action, you're halfway done. You heard that right, only halfway. It really is absolutely key that you just look at the results you receive from a postcards marketing campaign. Measuring is not difficult. You need to simply discover how many postcards your sent, and just how many individuals took action. When you've measured the response, do anything with that which you learn.

Have you get yourself a terrible response or none at all? Don't waste your hard earned money by dumping a greater portion of it into something have not. Put it back. Remember: your end goal isn't to "raise awareness;" you are attempting to acquire visitors to take one specific action.

4. There's one final a key point that you have to keep in mind with the postcards: marketing is approximately strategy and follow-through. If you're just dabbling a little in postcards, just a little in ads, as well as a little in networking, then you are throwing away so much of resources. Every single marketing step you take needs to be moving prospects along one route to one last goal: a listing and a sold home. In case you are unsure about how exactly postcards marketing might squeeze into your current strategy, stop and develop that first. Our bible for web marketing strategy will be the Enlightened Marketing Brand Roadmap.

To conclude, postcards marketing the real deal estate can be very powerful and cost-effective. To make certain you're getting maximum bang for the buck, make certain your postcards express your distinct brand identity, incorporate a compelling offer, and fit into a total online marketing strategy. Then, measure the results and change things that don't work.