In-Portal Developers Guide

This is a wiki-based Developers Guide for In-Portal Open Source CMS. The purpose of this guide is to provide advanced users, web developers and programmers with documentation on how to expand, customize and improve the functionality and the code the In-Portal software. Please consider contributing to our documentation writing effort.

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Content: The important C of Search engine marketing

The same as cancer, good submissions are malignant - it spreads. But unlike cancer, good content articles are not fatal. Actually, in post-Panda and Penguin internet world, it's the most important lifelines of one's website.


First things first. To believe that good content only became important after Penguin and Panda were launched is very wrong. Content happens to be there because the practice of internet marketing came to be. The shift is for the substandard quality of online materials businesses create there and exactly how they leverage on these, particularly when you are looking at seo.

Of course, a search engine optimization company ought to understand that content should fulfill the algorithmic requirements of search engine giant Google and also at the same time, present internet surfers with a meaningful interaction using their brand through their web properties.

Content articles are the building blocks of Backlink building

Many sites generate online traffic through external links and one from the common mistakes which, might be committed even by a seasoned SEO agency, is creating links without good content to which they lead to. To become perfectly blunt, with no any relevant or useful content to provide your target audience, avoid building links whatsoever! You aren't only costing you time, you're also wasting enough time of your respective marketplace. Bad content articles are damaging to internet reputation.

There's two Click here methods for meaningful link building by using content:

1. Posting compelling content on your own site and hoping that the website visitors and other website administrators will connect to you.

2. Asking other websites like blogs in the event you could trade content for the link.

Each of the strategy stated above are effective and it's good to get both of them within your building links strategy. The most popular denominator through the two is extensive research. For your first tactic, check what people are trying to find (through Google Analytics, Google Trends) or by surveying forums and looking at topics your marketplace is highly talking about.

To the second method, nothing is more annoying, as well as impolite, than an SEO company emailing an internet site owner asking for a web link in exchange for a content without even considering his / her site or blog. Browse the blog thoroughly to see what content you'll be able to offer to include value to its readers.

Impress Search engines like google

Google has grown to be so intelligent it actually knows whether internet surfers stop at your website or leave after mere seconds. These "search and run" visits are classified as bounces and don't do well in terms of ranking.

Together with your collaboration, your SEO agency will be able to create interesting content on your site which will hook your audience making them stay.

Author is doing work in a web Marketing company as a San Francisco SEO. He would rather write informative articles on various topics related to Affiliate marketing. Through this short article, he has shared his knowledge with individuals who are planning to hire an SEO Companies for his or her businesses.