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Current revision (09:16, 22 November 2012) (view source) (New page: "Where Am I?" - Wayfinding for Digital Signage Digital signage is a superb tool for almost any company to talk with its employees, customers, or guests. Yet it's not just likely to look g...) |
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"Where Am I?" - Wayfinding for Digital Signage
Digital signage is a superb tool for almost any company to talk with its employees, customers, or guests. Yet it's not just likely to look good-it should be functional and serve a true purpose.
Wayfinding can be an excellent usage of digital signage, especially in large buildings with various departments, where individuals are always getting lost or requesting directions.
When people have been in a rush and should not find their destination, they could grow frustrated-some might even abandon the mission altogether and then leave following a couple failed attempts at determing the best place. Or they'll have to avoid and get every employee the location where the cardiac wing is located.
Instead of simply playing live TV within the lobby, your http://directionaldynamics.com/ may help visitors navigate through the building through the second they walk in the door.
Wayfinding can be integrated into a digital signage system in several forms-turn-by-turn directions, a visual illustration via path-drawing, an easy static map of the building, or intricate floor plans complete with a staff directory.
Interactive wayfinding on the touchscreen kiosk allows visitors to personalize the info to precisely what they need or need-even if they have no idea of what that is just yet (for example, to be able to visit a restaurant on the college campus by cuisine then locating it in the spotlight).
Because digital signage permits you to post content with immediacy, maps can easily be updated to reflect any modifications in office locations or updated floor plans after building renovations. Of course, if the employees meeting changes to a new room eleventh hour, that information can easily be changed.
Signs doesn't have to be solely focused on wayfinding. They can also retain the weather, news ticker, plus a company advertisement; this is also true of interactive signs, where users can move to different pages with one touch.
If people can rapidly and easily travel through your facility where you can positive experience, they will be more likely to return than if they were left frustrated attempting to find Room 12B with an hour.
Some of the most common and successful applying digital wayfinding include:
Leading visitors through hospitals to find departments, patient rooms, and cafeteria Guiding visitors after a corporate facility on the correct office Helping students, staff, and visitors navigate an excellent campus Directing guests into a meeting or event room in conference centers and hotels Therefore if visitors are constantly becoming lost inside your building, keep the digital signage system on the right path with wayfinding.